WE, THE PLASTIC GENERATION
It’s literally everywhere. From our phones, something that we can’t do without to that cookie wrapper that we just opened and will never see again. We are drowning in plastic!
According to studies, with the current rate of plastic waste growth rate there could be 12 billion metric tonnes, that is 12 billion thousand kilograms, in the landfills globally by the year 2050. It is projected that the global population could reach 9.8 billion by the same year. That is equivalent to 122.4 kgs of plastic waste per person.
Imagine, if we were held responsible for the same 122.4kgs of plastic per person and had to store it? Where would we keep it? What would be the amount of plastic in your household?
Bio-based eco acetates.
Our bio based eco-acetates are made using bio based oils rather than chemical plasticizers, usually known as phthalates. Phthalates are used to increase a material’s flexibility, transparency, durability, and longevity during the making of regular cellulose acetates or any other plastic based material. However, phthalates are harmful to the environment as they tend to leach out of the materials they are used in and find their way in to our water streams and then to the ocean and irrevocably back to our food chain.
By not using phthalates and substituting it with natural bio based plasticizers, our eco-acetates eliminates the adverse impact of plasticizers on our water streams and on our food chain.
Eyewears are manufactured using CNC machines to cut out beautiful frames from sheets of acetates. During the process, a lot of waste is created. To manufacture our recycled acetates, these discarded pre-consumer wastes are collected from our factory floor and reprocessed into sheets of acetates that can be cut out into another pair of eyewear.
By utilizing recycled acetates, we prohibit discarding of such waste which end up in landfills or water ways of our planet.
All our eyewear comes packed with hard-case that is layered with 85% recycled material.
The outer jacket is made up of:
52% post-consumer recycled polyvinyl butyral (PVB)
20% post-consumer recycled polyester (PL)
13% pre-conusmer recycled polybinyl butryal (PVB)
The inner lining of our hard cases, the pouch and the cloth are made from 100% recycled PET plastics.
Tomorrow’s on us.